Mamá Cordero
Creation of a new brand for the “Ready to prepare” products aimed at new and younger consumers, which called for:
• A different brand positioning, contemporary and aspirational.
• Naming: Unique, fun and memorable.
• Brand architecture which achieves synergy amongst products.
Client:
DeovinoCategory:
Brand ConceptNaming
Branding
Packaging
Date:
September 8, 2022