CLESA decided to launch a new brand, .the concept behind it was the milk obtained by breeding animals according to animal welfair standards. The project demanded the following:
• Naming: BIENATUR summarized the concept, the result of the breeding.
• Branding: CLESA in monocrome, BIENATUR with a personal typefont.
• Packaging: Simple, denotes purity, quality
September 8, 2022